About Us

MIRACLE BABY was born in 2016, a year that marked the arrival of the second daughter of the Chairman of the Lanqier Group. As the group’s second maternal and infant brand, MIRACLE BABY carries a father’s profound love and care for his daughter, as well as a family’s heartfelt vision for "safe parenting."

It all started with a simple goal: to create a set of baby products that parents could truly trust. But as more mothers connected with this mission, the brand took off and began to grow rapidly. Rooted in the principles of "quality, safety, and comfort," we blend medical parenting standards with a touch of lifestyle elegance. From our very first newborn sleeping bag, we’ve expanded into a full range of maternal and infant products, serving millions of families around the world.

Today, MIRACLE BABY’s presence spans more than 50 countries and regions across Asia, Europe, the Americas, and Oceania. To better meet the real needs of every mother and baby, the group has established wholly-owned subsidiaries in countries like China, the United States, the United Kingdom, Germany, Japan, South Korea, Russia, Vietnam, and India, constantly enhancing localized services and brand experiences. In 2025, we were proud to be recognized as one of "Asia’s Top Ten Most Trusted Brands." This isn’t just an award—it’s a promise. We firmly believe that in the years ahead, MIRACLE BABY will continue to deliver extraordinary care, bringing peace of mind, warmth, and a touch of magic to every mother and baby.

In order to better serve the US market, the group established an company (LANOIER GROUP (USA) LLC) in the United States in 2022 to operate Miracle Baby. As the exclusive agent of Miracle Baby in the United States, the Company only retails and wholesales Miracle Baby's products, ensuring faster delivery, localized customer service and customized product supply.

*All products are certified by OEKO-TEX100, CE, CPC, and the company has passed ISO9001, BSCI audit.*